تحلیل راهکارهای توسعه و تقویت کسب و کارهای الکترونیکی در بخش کشاورزی (مطالعه موردی: استان آذربایجان شرقی)

This study has been established with an aim to find the solutions for developing and strengthening internet businesses in agricultural sector. The study has used an applied research type through a surveying methodology. The statistical population consisted of 21 managers of manufacturing, packaging and distribution factories and companies who were active in the agricultural internet businesses in​​ East Azerbaijan province. The research tool was a questionnaire which was validated by a panel of experts and its reliability was calculated by using Chronbach alpha test (α= 0.92). Exploratory and confirmatory factor analysis methods and structural equation modeling used to five the solutions for developing and strengthening agricultural internet businesses. The results showed five grouped factors in this regard. The first factor namely extension solutions with 18.54 percent of variance was the most important factor. The items named legal, technical, academic and cultural solutions were the next factors that determined 69.89 percent of variance summative. Based on the results, some recommendations were drawn for the development of internet businesses in the agricultural sector of east Azerbaijan Province.